B2B, B2C, E-Commerce



Business to Business (B2B) is used to describe inter-company marketing and sales activities. B2B companies are on the market with the principle of making the quality of their services offered mutually.

B2B is a type of business model where the exchange of goods and services take place between two or more businesses. B2B companies are supportive enterprises that offer the raw materials, finished parts, services or consultation that other businesses need to operate, grow and profit.

B2C, E- Commerce

Business to Consumer is the name given to the business model that operates from the business to the consumer. This concept explains how businesses sell goods or services directly to consumers. We evaluate individual shopping practices within this scope.

E- Commerce

With the widespread use of the internet, the concept of e-commerce has entered daily life. The increasing number of virtual marketplaces has led to innovations for both entrepreneurs and consumers. From technological tools to domestic needs, textile products to ready-made foods, many needs can now be realized through the internet.

E-commerce, which can be used for both B2B and B2C business models, is preferred rather than opening physical shops. So why is e-commerce in more demand?

• Enables even a small business to trade around the world.
• The customer potential in e-commerce is virtually impossible to reach physically.
• A traditional business has many expenses. E-commerce minimizes these costs.
• More precise data on the customer profile can be obtained through social media or Google applications, thus increasing the likelihood that the business can predict the future.